1. Introduction

This Cookie Policy explains how the Business AI Alliance (“we”, “our”, “us”) uses cookies and similar technologies on our website. This Policy should be read alongside our Privacy Policy and Terms and Conditions, which together govern your use of our website.

2. What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently and provide information to the website owners. Cookies can be “persistent” or “session” cookies. Persistent cookies remain on your device when you go offline, while session cookies are deleted as soon as you close your web browser.

3. How We Use Cookies

We use cookies for a variety of reasons detailed below. Unfortunately, in most cases, there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to the site. It is recommended that you leave all cookies if you are unsure whether you need them or not, in case they are used to provide a service that you use.

3.1 Types of Cookies We Use

Essential Cookies

These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and account access. You may disable these by changing your browser settings, but this may affect how the website functions.

Functionality Cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you disable these cookies, some or all of these services may not function properly.

Analytics Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous.

Preference Cookies

These cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device.

3.2 Third-Party Cookies

In some special cases, we also use cookies provided by trusted third parties. The following section details which third-party cookies you might encounter through this site.

  • This site uses Google Analytics, one of the most widespread and trusted analytics solutions, to help us understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit.
  • We may use cookies set by other third parties, such as LinkedIn or Twitter, to enable social sharing functionality.
  • From time to time, we may test new features and make subtle changes to the way the site is delivered. When we are still testing new features, these cookies may be used to ensure that you receive a consistent experience while using the site.

4. Your Cookie Choices

When you first visit our website, you will be presented with a cookie banner that allows you to accept or decline non-essential cookies.

You can also choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found on the browsers’ respective websites. What Are Cookies?

4.1 How to Manage Cookies

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.

Find out how to manage cookies on popular browsers:

To opt out of being tracked by Google Analytics across all websites, visit Google Analytics Opt-out Browser Add-on.

5. Cookie List

This table lists the specific cookies we use and why we use them:

Cookie NameTypePurposeDuration
_gaAnalyticsUsed by Google Analytics to distinguish users2 years
_gidAnalyticsUsed by Google Analytics to distinguish users24 hours
_gatAnalyticsUsed by Google Analytics to throttle request rate1 minute
cookieconsent_statusEssentialSaves your cookie consent preferences1 year
PHPSESSIDEssentialPreserves user session state across page requestsSession
wordpress_logged_in_*EssentialIndicates when you’re logged in (for members)Session

This list may be updated as we develop our website and implement new features or change our service providers.

6. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. Any changes will be posted on this page and, where appropriate, notified to you by email. We recommend that you check this page regularly to stay informed of any updates.

7. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us at:

Business AI Alliance 3rd Floor, Monument Place 24 Monument Street London EC3R 8AJ Email: [email protected]

Last updated: 6th May 2025

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